our story

An independent wholefood shop, in the heart of Hereford since 1978.

Fodder has been part of Church Street for over four decades. What began as a small wholefood shop has grown into one of Herefordshire's best-loved independents — a place for organic produce, vegetarian and vegan foods, natural remedies and ethical everyday essentials.

Customers come from across the city, the wider county, and even from mid-Wales — for specialist ingredients, friendly advice and the kind of carefully chosen range you just don't find in a supermarket aisle.

Fodder Wholefoods shopfront on Church Street, Hereford
What we stand for

Good food, carefully chosen.

The basics haven't changed since 1978: stock real, useful, ethical products; know them well; and look after the people who walk through the door.

Independent
Family-feel shop, owned and run for our community — not a chain or a faceless brand.
Knowledgeable
Our team know the shelves. Ask anything — from sourdough starters to tinctures.
Ethical
We choose suppliers carefully: organic, animal-friendly, ingredients we'd use ourselves.
Local
Local bakers, local makers, local produce — and customers from across Hereford and beyond.
come and see us

A shop, not an algorithm.

The best way to know Fodder is to step through the door. Browse the shelves, ask questions, and leave with something you didn't know you were looking for.

Plan your visit